Wednesday, May 25, 2011

Big Ads / Ads on Buildings

I think most of us see a lot of advertisements every day. Between magazine ads, blog ads, internet ads, internet links, newspaper ads, bus ads, billboards, flashing signs, neon signs, product placement, and brands and logos everywhere, it just seems endless. I tend to block most of it out (at least I think I do), unless the graphics or the product are pleasing to me or funny to me. But a new trend in advertising almost always gets my attention...ads on buildings. They are GIGANTIC. They are hard to miss. Sometimes the graphics are simple and stunning; sometimes they are not. I don't think these gigantic ads on buildings necessarily sway me to purchase the product the are advertising for, but who knows. Who knows.

Anywhoo, here are some gigantic ads on buildings that I have seen recently:

kung fu panda 2 ad advertisement sign billboard drollgirl


The World According to Paris Hilton sign ad advertisement billboard drollgirl
Spa Luce Hollywood ad advertisement billboard sign drollgirl
Thor sign ad advertisement billboard drollgirl
American Apparel ad advertisement billboard sign building ad


All pictures taken from my car (ACK!) with my iphone, and snazzed up using instagram
If you want to follow me on instagram, my code name (or whatever you call it) is drollgirl


I am not sure if this trend of ads on buildings is happening in all large cities, or if I am just seeing it because I live in the entertainment capital of the world.  Methinks this trend will not end anytime soon, and it will most likely hit a city near you soon if it hasn't already.

Thoughts on gigantic ads on buildings? Love them? Hate them? Indifferent to them?

On the plus side, they give me something to look at during my horrendous slog of a commute, so that is a bonus. On the downside, the advertising bombardment we experience day in and day out can be wearisome, and is just a HUGE reminder that we live in a consumer-based society. 

P.S. I am just as guilty as the next person in using ads and links to try and make a buck.  I guess that is just the way of the world?  I guess.  Embrace the idea?  Or fight the power? 

Share/Bookmark

19 comments:

Dancing Branflake said...

Good question! It is a form of art and I do appreciate that. Although, most of the time I think I'm just indifferent to them. But Thor? Keep it up!

TERI REES WANG said...

Crazy eights!.. I know.
They dwarf us into a artist colony of a cartoon road course. Giant portraits, threatening to lick us alive while we're driving by. I like it.

Cheers!

bananas. said...

yea that paris ad is totally unnecessary. i wouldn't be surprised if she paid for it herself.

as for me, i almost always ignore those ginorm ads unless there's a handsome face attached like the thor one. not gonna lie, i've been caught staring at it a few times while waiting for my bart train to arrive. lol.

kimbirdy said...

oh yeah, i've seen those around town. it definitely felt ridiculously over the top when we first moved here {these sorts of ads aren't allowed in san francisco}, but i guess if it's a giant johnny depp face i won't complain. now if the giant book of penises {peni?} put up an ad like these, i might have a different opinion.

Marian said...

I'm kind of liking the ads on the buildings...like you said, it gives you something to look at (though knowing my luck I'd probably be looking to much and cause some sort of accident...and I hope you know which one I am referring to...he carries a hammer...'nuff said;)

Baltimore has yet to embrace this, but I'm hoping they hope on the train!

Claire Kiefer said...

Either I'm terribly unobservant or this is an LA thing, cause I haven't noticed any of them in San Francisco. However, I almost crash my car every day on my commute when I see a Verizon billboard with the FINEST GUY EVER on it. I've seriously tried to find the ad online so I can gaze at him at my leisure . . . but to no avail.

...love Maegan said...

I'm in love with this post ...your insta shots all in a row and in large format are even better than when I see them on my iphone! I LOVE these ...and also, I can't wait for that Paris show . . . I know, but I can't help it, lol.

Heidi said...

yeah, that really freaked me out the first time I saw it in LA. That doesn't really happen here in NOLA, though the prisoners have been known to paint some beautiful murals on the sides of buildings. A million years ago on the Strip, there was a building with a huge Mr. Show ad on it and I was SO excited I had to pull over and take pictures. But mostly, it's overbearing and irritating. That is, however, how LA rolls.

Ren- Lady Of The Arts said...

I've enjoyed your Instagram photos of these too.
I am no so very into building billboards only cuz I either like the exposed brick or some good ol hard core graffiti more.

Morgan said...

I love them in NYC... but that's pretty much the only place I love them. Otherwise just plain obnoxious!

Lorena said...

I hate them where I live but love them elsewhere !
Here you can see them mostly in slums and they are either beer or coca cola or a cell phone company.

this free bird said...

Did you happen to see a rapture one of those? There HAD to be one around somewhere....

Caroline said...

I love that American Apparel ad! Yep, I think LA has the biggest ads...

SabinePsynopsis said...

I haven't noticed this trend in London, and can't quite decide if I love or hate them. They're definitely not over-lookable and some of them are very artistic (that's the problem with ads - they overlap into art which makes them intriguing. Also, the use of music these days... ads have the best music!). Anyway, I can live with all of them but one... Paris, you have to go!!!

Chic 'n Cheap Living said...

Embrace it! it's definitely art/advertising on a whole different scale.

xoxo,
Chic 'n Cheap Living

十十f十 said...

over where i am, it's LCD screens of various sizes showing moving images, not gigantic ads like these. if i have to choose, i prefer the giant ads. at least they still serve some purpose by being soundless. i don't understand the point of the smaller LCDs placed on weird spots, and you can't hear a sound above the mix from all around. for me, i can't fight it but it doesn't mean i have to embrace it. it's just going to get worst, as foretold in his book.

Kitty Stampede said...

we have one or two here, and they are definitely attention getting. i like them better than traditional billboards as long as there are not too many. i don't think they work on me as far as buying. i would rather see big art & graffiti instead. not shitty graffiti tags and stuff but full fledged crazy paintings and messages that make you think, etc.

Miss Absinthe said...

Fight the power! ;)

hope505 said...

wow..! Yeah, they're not allowed here in "adobe disneyland" either...
don't want to scare the n8ives
* ; )
they would make some crazy non-advert art, hmm...